AT&T plans to be ready to compete against the BlackBerry Storm with the iPhone once it is officially released.
[Source]
What AT&T Has To Say About The BlackBerry Storm
AT&T plans to be ready to compete against the BlackBerry Storm with the iPhone once it is officially released.
[Source]
Well, I’ve said my peace in the previous article about AT&T’s approach to this and their relationship with RIM. If I were an officer over at RIM, I’d be pissed.
If I were RIM I’d be more angry at how ATT has basically consigned the release of the Bold to backburner status.
As to ATT vs the Storm: it’s all business. I don’t think we should try to make this into a soap opera when it’s all big business. RIM has to expect that ATT will attempt to compete against VZW and their products, and that means even if VZW releases a new RIM product that ATT does not have.
Again, RIM should be more mad that ATT has botched the release of the Bold.
I will say that RIM should be doing exactly what it is, not from some position of emotional resentment, but from pure business: begin to accentuate more your releases on VZW and rely on them more and more.
I know this blog has advocated this for a long time: take advantage of the VZW customer base and loyalty.
Couldn’t have said that better myself…
Personally, I don’t think RIM would look at the issue of AT&T’s internal post as an emotional resentment, nor a soap opera, but as an indicator to where their focus is from a business prospective. If I’m an executive over at RIM, I’m thinking my largest consumer is showing what they really believe in from a product standpoint, and what they may be pushing in their stores as opposed to my product, which would obviously impact the bottom line. I’ve just never seen a company try to knock a product from a company they do business with…perhaps they should have placed some more thought into their approach.
RIM should be very very nervous with ATT’s current view of RIM’s products. Lets face facts though. RIM was ahead of the game till Apple’s announcement of the iPhone 6 months prior to it hit the market. RIM has fallen behind and the Bold & Storm while showing innovation for RIM are hardly state of the art when it comes to the iPhone, Apple knows this, ATT knows this, RIM knows this. TMO knows this as they sell the iPhone outside the country and have the G1 inside the US, so TMO has little need for RIM’s BB’s either. When ATT and TMO have smartphones which are far more advanced why bother with old technology from RIM. Verizon is as always getting RIM’s sloppy seconds or thirds. If Verizon had the network compatability to handle the iPhone they would would also have no need for RIM’s old technology, but till GSM/LTE Verizon will like always have to settle for what ever device is made for end of life cdma. It’s clear ATT and TMO have moved on and above with devices that are clearly more advanced than what RIM can deliver.